Website globalization - tips by A2Z Global Inc.
By Theodora Landgren,
Founder and Managing Director of A2Z Global Inc.
Haddon Township, NJ, USA
tlandgren [at] a2zglobal.com
http://a2zglobal.ipower.com/
After numerous meetings, conference calls, and strategy sessions, your company has decided to go “global”. Or at least the website! Before you run out and hire a globalization agency to help with the process, you need to prepare. It’s a big deal and let’s face it – you’ve never done it before. Don’t worry, you’re not alone.
Though web production has matured rapidly over the years, the practice of web globalization is still very much in its infancy.
Although nearly every American corporation now has a web presence, less than 15% offer more than one language. With so few examples to draw upon, and few established standards to reference, the assignment of planning a multilingual site can appear a daunting and overwhelming one.
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